Get ready to make a statement because Princess Diana’s iconic blue eyeliner look from the 80s is making a bold comeback in 2025, and it’s more versatile than ever. Back in the late 80s, Princess Diana was inseparable from her signature blue eyeliner—a playful yet polished rebellion against royal tradition. It was her way of adding a splash of personality to an otherwise understated makeup routine. Fast forward to today, and that sapphire stroke along the lash line feels as fresh and cool as ever. But here’s where it gets exciting: in 2025, the aqua hue is everywhere, from Dua Lipa’s cobalt flicks to Zendaya’s sleek navy lines. Even the runways are in on it, with designers like Victoria Beckham and Paul Castello showcasing washes of cerulean and smudges of indigo, cementing blue eyeliner as the season’s most daring beauty revival.
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Diana’s go-to technique was a classic: she applied the shade to the inner rim of her lower lash line, making her ocean-blue eyes appear brighter and more vibrant. But in 2025, the rules are out the window. Whether you’re into precision or prefer a diffused, smudged finish, there’s a blue eyeliner look for everyone. And this is the part most people miss: blue eyeliner isn’t just for a polished cat eye anymore. Beauty enthusiasts are using it for extreme graphic designs, turning their lids into canvases for self-expression. So, how will you make this trend your own?
© Kulfi Beauty
According to Princess Diana’s makeup artist, Mary Greenwell, Diana’s beloved blue eyeliner was Elizabeth Arden’s Blue Khol 636 pencil. Sadly, it’s been discontinued, but don’t worry—we’ve found the perfect alternatives to brighten up your autumn look. From creamy pencils to liquid liners and kohl, here are the best aqua-hued products to shop now.
Satin Kajal Liner - Jeans by Victoria Beckham Beauty: Victoria Beckham makes blue eyeliner feel impossibly chic. This deep denim shade glides on like silk, giving you that soft, lived-in smudge everyone’s after. It’s flattering for all eye colors and proves navy is the new black.
Diorshow Liquid Liner - Satin Indigo by Dior Beauty: If precision is your thing, Dior’s liquid liner delivers. The inky indigo hue catches the light beautifully—bold enough for a statement, yet refined for everyday wear. One stroke, and you’re runway-ready.
Eye Colour Magic Liner Duo - Super Blue by Charlotte Tilbury: Two liners, double the fun. This dual-ended pencil pairs a rich navy with a brighter sapphire for instant eye-brightening magic. It makes the whites of your eyes pop and works just as well smudged for a party look as it does tightlined for daytime.
Kajal Kohl Eyeliner - Daydream by Kulfi Beauty: This sky-blue hue is pure joy in pencil form. Playful, bold, and the brightest of the bunch, its buttery formula glides on effortlessly for a vivid pop of color that’s still wearable. It’s the shade you reach for when you need a mood (and makeup) lift.
Signature Liquid Eyeliner - Blue by L'Oréal Paris: This high-street hero punches above its weight. The fine felt tip makes winging it easy, while the vibrant blue pigment adds just the right amount of drama. Think of it as an instant pick-me-up for tired eyes—crisp, confident, and flattering.
How we chose these products: Our beauty writer, Aaliyah Harry, personally tested and rated these blue eyeliners for performance and wearability. From high-street finds to luxury buys, these picks are united by their high performance and consistent use. But here’s the controversial part: is blue eyeliner truly for everyone, or is it a trend that only works for certain eye colors? Let us know your thoughts in the comments—we’re all ears!
